What services do your clients/prospects most want and need?
Our clients need single-use surgical instruments for medical purposes such as general surgery, podiatry, ortho, ENT & vascular.
What are the core strengths of your organization?
Our manufacturer, Bailey Instruments, was incorporated in 1989 and remains one of the longest and most reputable manufacturers of surgical instruments and medical devices in the UK.
How do people feel after they use your services?
Patients and healthcare professionals (HCPs) feel relaxed, knowing that the quality design results in faster procedures. They are also reassured, as single-use instruments reduce the risk of healthcare-acquired infections. HCPs are satisfied with the quality and less stressed, as they do not need to spend time on sterilization protocols for the instruments and can instead focus on patient recovery.
What are your customers trying to accomplish by using your products/services?
Our customers are trying to achieve several goals by using our products and services. They aim for time savings through faster procedures and less time spent on sterilization. Additionally, they seek cost savings from quicker procedures and reduced expenses on sterilization equipment and maintenance. Ultimately, they strive for better outcomes by lowering the risk of healthcare-acquired infections (HAIs).
What sets your company apart from others in your industry? Is there a unique aspect to your company that you could use as a point of differentiation?
What sets our company apart from others in the industry is the reduced risk of infection. Our single-use surgical instruments are used on a single patient for a single procedure and then disposed of, eliminating the need for sterilization and reuse, which greatly reduces the risk of healthcare-acquired infections.
In addition, our instruments feature precision design, better ergonomics, and sharper edges, which lead to improved compliance and superior outcomes. We believe that superior products result in superior outcomes. Susol’s single-use instruments enable healthcare providers to deliver more efficient care with better results, without compromising on quality.
Furthermore, Susol’s single-use instruments are delivered individually packaged and sterilized, ready for immediate use. This allows healthcare providers to spend less time on sterilization and more time delivering quality care to their patients, resulting in faster procedures.
Do you have an existing tagline, slogan or brand statement?
Tagline: ‘Superior products. Superior outcomes.’
Additional Taglines: ‘Single package. Single patient. Single procedure.’
How do prospects find you?
Prospects can find us through sales reps, conferences, and online through our website.
